ABOUT THIS PROJECT
FEATURED:
Digital Campaign | OLV | Social Videos | Mobile High Impact Unit | Landing Page | Display | Paid Social | Spotify Audio
This campaign came to life through a metaphor of High Five — a redefined familiar gesture that symbolizes success, celebration, and a new way to send money using BB&T and Zelle. To make the campaign memorable, we brought in an award-winning dancer and performer to energize the campaign, create an emotional connection with the audience, and be the visual thread between various pieces of the campaign.