ABOUT THIS PROJECT
FEATURED:
Multi-Destination Campaign | Branding | Platform for Execution
PCB reinvents vacations with a new STAY IT FORWARD package — one destination, two great experiences on and off the boardwalk. After
living it up in the sun, take time to help neighboring areas affected by Hurricane Michael.
The underlying concept of STAY IT FORWARD resonated with Panama City Beach from the beginning. The campaign garnered enormous attention within the community, resulting in wide press coverage, locally and nationally, without a hint of paid media. In the words of Raini Hamdi (Editor, Skift Media), "With natural disasters becoming so regular, STAY IT FORWARD campaigns that see tourists helping to rebuild destroyed towns and beaches will be the new norm."
PRESS
Washington Post | Miami Herald | Minneapolis Star Tribune | U.S. News and World Report | The Telegraph | Tuscon.com | ABC News | Cox | Times Union | KTAR News | Yahoo Lifestyle | The Journal Gazette | Casper Star | Tribune | The Greater New Milford Spectrum | Middletown Press | The Daily Independent | San Diego Union Tribune | Toronto City News | San Fransico Chronicle | AZ Central | USA Today | Skift | The Star | Newsday
| The Brunswick News
The Longview News-Journal
The Sacramento Bee
AWARDS
2020 Flagler Awards | Sustainable Tourism Marketing | Henry Award
2021 The Addy Awards | American Advertising Awards | Bronze